Call to Action Group:
2. In the above grant proposal what are some of the key components of the proposal that compels you to want to fund this project?
At the start of the example grant proposal, the author thoroughly described the low-income housing and power relationship in Washington. This description was crucial in identifying the need and significance of the work that is being proposed. Furthermore, this description demonstrated the expertise of the researchers – they have put in a lot of work to characterize the problem already. The knowledge that has already been gathered serves to accelerate the proposed work and ensure that it is well-founded. After that introduction there was a clear and concise mission statement and a list of project goals. The mission statement is easily related to the background information given in the introduction and the listed goals are direct and quantifiable. For example, one of the final goals was “Reduce the energy burden of 12,000 LIHEAP-eligible families by 20%,” – this lays out an obvious target that can be evaluated for success at the close of the project. Immediately following the listed goals is the planned strategies of the researchers. These strategies are designated as “interventions” because they describe coherent actions and seem to be straight to the point. Each strategy has its own goals and predicted outcomes to maintain focus and accountability. Towards the close of the proposal is the work plan proposed by the researchers. The work plan is simple to read and appears to be well thought-out. Overall, the grant proposal demonstrates a great deal of preparedness on the part of the researchers, and the conciseness of the goals and strategies suggest that if the project were funded, it would be expedient and productive.
1. Which one of the websites (Apple vs. Drudge Report) is good and which one is bad?
2. What makes it good what make it bad?
It only takes a glance to determine which of the two websites is the better. The Apple website is dominated by colorful swaths of images and graphics that are placed in an intelligent and clean manner. The Drudge Report features huge, ugly headlines of fragmented and obnoxious statements. Visual appeal in websites is very important – it can control whether the visitor absorbs the site’s content or simply leaves. An ugly website can turn people away immediately. The Apple website has images that fit the full width of the browser window and entice the visitor’s eye. Thin, elegant text reads “You’re more powerful than you think.” This simple statement piques the visitor’s interest and compels him to click the link to a video demonstrating the capabilities of the latest iPhone. A clean navigation bar sits at the top of the homepage with short, descriptive headings. Visually, the Apple website takes the cake. The Drudge Report uses small, bold and underlined typewriter-esque font throughout, with small images randomly thrown about. It is difficult to focus on anything in a sea of what looks like a google image search mixed with a government document from 1932. There is no clear navigation in the site – the visitor has no idea what to click on. It is hideous, and I can’t imagine why someone would willingly use it. There is certainly more to websites than their visual appeal, but it is often the first thing people notice. As such, it is critical to a website’s design, and this is seen quite clearly in a comparison of apple.com and drudgereport.com.
Popular Article Group:
How many accounts of relatability can you find on page 1?
What is relatable to you about these things?
I found at least three distinct accounts of relatability on the first page of the article. The author was explaining something fairly complex and difficult to understand, but the examples given quickly established context to the explanation. Electromagnets are used in doorbells and music amplifiers. That’s simple enough; most people are familiar with those things and probably are curious about how they work. A more abstract notion of relatability comes from the more relaxed writing style. The author did not get technical or really very specific in his explanation of electromagnets in the first page of the article. There was humor and colloquial language and it was easy to read. I can’t imagine someone would be overwhelmed by reading it. This kind of language facilitates the transmission of the author’s information to the reader. The audience is not necessarily scientifically literate so this is the best way to get the information across.